Launch day for Death of Secrets was super exciting. Placing the ads, watching sales start to come in, seeing engagements with the book on social media, and all kinds of other things.
Now, the week after, comes the long term outlook. I won’t say disappointment, because I expected this when I started and my expectations haven’t changed now. It’s just that, in all that excitement of launch day, it’s easy to get caught up.
I did not launch the book on Saturday and become the next Tom Clancy before the Superbowl was over.
The book did well on opening day, and sales are happening about on pace with my low-end estimates before this all started. Now it’s time to set my eyes back on the long-term plan. I opened up one new advertising vector on Monday. I have another one to try out probably next week. I have new ad styles to test out on Facebook and Twitter.
Build Death of Secrets for long term sales. Build an audience. Earn enough on this to launch the sequel in June with at least enough or more success. Keep building the audience. Third book in time for the Christmas season.
Lord, please help me to stick by what I said. I trust you with my book, and with my writing.